Want to show Google (and your visitors) that you’re credible, real, and trustworthy? These plug-and-play templates and checklist items will help build your Expertise, Experience, Authoritativeness, and Trustworthiness — even if you’re brand new to SEO.
Download the checklist as a ready-to-use PDF
E-E-A-T Checklist: Build Trust with Google and Real People
SECTION 1: Trust Signals You Can Add Today
About Page
☐ Includes your name and/or team members
☐ Shares your story or business background
☐ Mentions credentials, years of experience, or local ties
☐ Includes a real photo (even one taken with your phone is better than nothing)
Author Bios
☐ Shown on blog posts or service pages
☐ Includes a 1–2 sentence bio about the author
☐ Mentions relevant experience or qualifications
☐ Optional: links to a profile page or LinkedIn
Social Proof
☐ Genuine testimonials or reviews from real clients
☐ Before-and-after photos, case studies, or project galleries
☐ Embedded Google review badges (or Trustpilot, etc.)
Contact & Transparency
☐ Business phone number and email visible on every page
☐ Contact form or live chat available
☐ Address or service area map ☐ Terms of service, privacy policy, refund policy (if relevant)
☐ Secure website using HTTPS (SSL certificate)
SECTION 2: Authority You Can Build Over Time
External Mentions
☐ Listed in professional directories (e.g. Law Society, Trade Association, Local Chamber)
☐ Mentioned or quoted on other websites or blogs
☐ Guest posted or contributed an article somewhere reputable
Partnerships & Recognition
☐ Certifications, awards, or industry recognitions displayed
☐ Local sponsorships or partnerships (e.g. charity, school, event)
☐ PR mentions (even small local sites count!)
Google Business Profile (for local businesses)
☐ Claimed and fully set up
☐ Has recent reviews and updates
☐ Links to your website
☐ Includes services, products, and business hours
Handy Copy-and-Paste Templates
🔹 Author Bio (for blog posts)
Written by [Your Name], a [your profession] with over [X] years of experience helping [who you help]. When not working, you’ll find [Your Name] [personal fact].
Example: Written by Jane Adams, a family lawyer with over 15 years of experience helping Adelaide parents through custody disputes. When not in court, Jane loves hiking with her golden retriever, Scout.
🔹 About Page Introduction
Hi, I’m [Your Name], founder of [Business Name]. I’ve been doing [your profession] for [X] years and started this business to [mission statement / why you do it].
Example: Hi, I’m Steve, founder of CleanScape WA. I’ve been helping Perth homeowners with garden transformations since 2010. I started this business because I genuinely love turning neglected backyards into places families can enjoy again.
🔹 Service Page Intro Template
At [Business Name], we’ve been helping [target audience] in [location] with [your service] for over [X] years. We believe [core value or mission], and every project we take on reflects that. Whether you’re looking for [example 1] or [example 2], our experienced team is here to help.
Example: At JP Law, we’ve been helping families in Adelaide with custody disputes for over 15 years. We believe in honest advice, affordable representation, and protecting what matters most. Whether you’re navigating a complex custody battle or just need a second opinion, our experienced team is here to help.
🔹 Location Landing Page Intro
Looking for a reliable [service] in [location]? You’re in the right place. [Business Name] is trusted by [audience] across [location/suburbs] for [quick value prop]. We’re local, experienced, and easy to reach.
Example: Looking for a reliable plumber in Newcastle? You’re in the right place. PipeFix Pro is trusted by homeowners across the Hunter region for fast, affordable plumbing — with no hidden fees and guaranteed same-day service.
🔹 Team Bio Snippet
[Name] is our [job title] with [X] years of experience in [relevant industry]. They’ve worked on [example project or client type] and bring [strength/unique skill] to every job.
Example: Sarah is our lead web designer with 8 years of experience building WordPress sites for small businesses. She’s worked on everything from tradie sites to online stores, and she brings a clean, conversion-focused eye to every project.
🔹 FAQ Answer Format
Q: [Insert common customer question]?
A: [Short and clear answer. Include timeframe, cost range, process, or what to expect if relevant.]
Example: Q: How long does a custody case take in South Australia? A: It depends on the situation, but most cases take between 3 to 12 months. We offer a free consultation so we can give you a better idea based on your specific circumstances.
🔹 Testimonial Request Template (Email or Message)
Hi [Name],
I hope everything’s going great with [mention their job or result].
If you’re happy with the service we provided, would you mind writing a quick review for our site or Google profile? Just a sentence or two about your experience would be amazing — especially if you can mention what you found most helpful. Here’s a quick link to leave a review: [link] Really appreciate your support. Let me know if there’s anything else we can help with.
Final Thoughts
Building trust with Google doesn’t mean gaming the system. It means showing you’re real, reliable, and actually helpful. These templates and checklist items aren’t just for SEO — they’re for building a better business that earns trust from both search engines and real people.
Start with what you can do today: update your About page, add a photo, show your face. Over time, layer in more proof — testimonials, case studies, and real results. E-E-A-T isn’t a trick. It’s just how trust works online.
If you found this helpful and you’re serious about improving your website’s SEO, check out more resources on the blog.
